Monday, July 16, 2012


Fashion is always changing and thats one of the reasons why I love it. New trends coming into play and old trends regaining popularity.

A lot has changed since fashion became a multi billion dollar industry and lately with fast fashion brands such as Zara and H&M coming into the picture fashion is becoming more accessible and more affordable.
I remember reading an article about Zara's collections and how they produce up to 2 collections every week and their success lies in the ability to adapt to quick changes in fashion. With over 200 designers and over 1000 stores worldwide fast fashion stores have changed fashion drastically.

Before stores such as these became popular it was hard to find items that were trendy and affordable. Once fast fashion took off the industry was booming with stores popping up all over the world from different areas such as Cotton On from Australia.
Trends these days are moving quicker than ever with new designers on the rise and creating more and more. Because production is cheaper in large amounts, stores create more merchandise than regular stores to accommodate their large amount of clientele.

A couple of decades ago fashion was only accessible to those that had money, prior to the 19th century clothing was custom created by tailors and seamstresses especially for certain people and when new technologies came about in the 20th century such as the sewing machine and production and manufacturing system it created more jobs, more clothes and more demand for fashion. Royalty all over the world in China, India, Europe all had custom tailored garments because thats all that was available, now custom tailored garments are deemed couture or one of a kind and means a lot more than it did before, status wise.

I've been working here for 2 years now and I've seen our items develop and especially our jewellery collections that are moving at a very rapid pace I can't keep up!
The last clothing line we created was our Islamic Fashion Festival line and because we only created a 10 piece collection they were created by a tailor who we worked closely with, regularly meeting her to check up on our designs and adding extra touches.

A couple of months ago we launched our online webshop so that we are readily available all over the world. Not only has fashion fashion totally blown up in stores but online as well. More people are purchasing online due to the convenience and hassle free shopping experience. Shoppers are able to browse, watch catwalk shows of the item their interested in and have it sent to you doorstep within 2 weeks or less.

Check out our E-shop here!

Love, Petra

Enquiries: +852 2117 1782 |

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