And they say fashion does not have a heart…well this year as the world get more conscientious so does fashion.
MasterCard Worldwide today announced its support of the Go Red For Women campaign by bringing it to Hong Kong in conjunction with MasterCard Luxury Week Hong Kong 2009. The campaign seeks to raise awareness of heart disease and stroke – the No.1 killer of women worldwide.
In support of the Hong Kong Heart Foundation, MasterCard will auction four red dresses specially designed by internationally-renowned Hong Kong designers.
The exclusive red dresses by Shanghai Tang, Dorian Ho, Vivienne Tam, and Ports 1961 will be shown at the closing show—The Red Dress Collection presented by MasterCard—on 29 August. The closing show will also showcase red dresses from a number of MasterCard Luxury Week Hong Kong participating brands, and include a limited-edition piece by Tommy Hilfiger.
Bidding will be open to MasterCard cardholders from 24 August, coinciding with the start of MasterCard Luxury Week Hong Kong. The dresses will be on display at the Four Seasons Hotel in Hong Kong for the duration of the event. Bidding will close at 12.00am on 30 August and the MasterCard Luxury Week Hong Kong website will be regularly updated during the course of the week to indicate the highest bid received for each dress.
Riding on the theme of Dorian Ho’s FW 09 Collection ‘Diva’, this timeless garnet tulle netting gown was inspired by Dorian’s muse, Audrey Hepburn. Yards and yards of netting were needed to create this ballerina like dress. It’s voluminous, yet delicate. It’s simple yet elegant. The neckline-décolleté bateau is delicately encrusted with Crystallized Swarovski crystals, creating a faux necklace effect.
This Red Dress creation is inspired by the traditional aesthetics of India’s Mugal Dynasty. The Henna gown takes on a modern sensuality in handcrafted Parisienne panne silk velvet. The cloth is transformed through several artisanal processes: woven on a jacquard loom, then a burned out print technique creates dimension and fluidity to the rose pattern. A final hand painted touch using copper pigments on each individual flower adds luster to this couture fabric. The simple asymmetric hem gown is then infused with a final hand embroidery technique of additional layers of flower appliqué for a luxurious 3D effect.
Vivienne Tam has found inspiration for her Fall 2009 collection in the concept of “nothingness”. Starting with the Asian philosophy of creating an empty space that gives way to something new and unexpected, Tam explores concept, design and form, to present an intuitive and unique collection.
So come on support and place your bid today - http://www.mastercardluxuryweek.com.hk/