Thursday, March 21, 2013

Plan to Shoot

The other day we had talented local photographer Chris stop by our office for a meeting about a possible collaboration shoot for our new jewellery lines!

I won't say too much about the new jewellery because we're also planning an event to unveil the new collections, yup collectionS! We've gone in a different direction to our fashion pieces and I am so thrilled about learning and working on new endeavors.

So the pieces in our new collections are slightly smaller than the pieces before, and definitely more shiny and for a slightly different demographic.

In our meeting we discussed locations, hair, make up and models but as its in the beginning stages we're stil pulling inspiration and ideas together.
I love this part of planning a shoot, going through magazines and websites to pull different images for possible ideas.

Because we want the main focus to be the jewellery, we're thinking of going soft, subtle and natural.
I was thinking of mainly beach shots because they seem to be the most appropriate for the look we're going for.

My second idea is to do something more intimate and relaxed, like a "getting ready" sort of theme. I was watching the Louis Vuitton Fall 13 RTW show and Marc Jacobs said something that I was really inspired by, that the collection was based on a fabulous woman that was getting ready but ended up with nowhere to go but looked ready and wasn't phased by the fact that she had nowhere to go.
I imagined this amazing independent woman getting ready in front of the mirror in a hotel in Paris while the sun was setting, putting on her makeup. It was subtle makeup, hardly any but still beautiful and city ready. She puts on her jewellery and a simple black dress but finds out the party in cancelled so she just sits around her hotel room all dolled up but nowhere to go. 

Which do you like better?

Love, Petra
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