Friday, March 25, 2011

Japan Earthquake and Tsunami

Where some countries are continuing to experience after shocks from the dreadful events that have taken over Japan, the ripple effects into the Fashion Industry have been sparking hope and asense of unity -- with the will to help Japan as much as possible.

Fashion brand UNIQLO has been rumoured to have donated over $25 million, as well as clothes, directly to the Red Cross. Companies around the world have been trying to use their social mediums in order to promote donations and doing everything they can to help. Fashion icon celebrities have also been joining forces. For example, Lady Gaga and Katy Perry both urged people to donate at their concerts. Not only this, but Lady Gaga designed a bracelet 'We pray for Japan' - and tweeted a purchase link with photo. The bracelet retails for US$5 - all proceeds going to charity.
Prada amongst many, had all closed their doors after the March 11th earthquake and Tsunami - and many businesses have been crippled.

As of March 22nd - Forever 21, Gucci, Dior, Louis Vuitton, and Chanel have all re-opened their doors. In spite of recent events, brands like Issey Miyake are still gearing up to open new stores around Tokyo.

Overall, it is hard to gather whether or not the tsunami has rendered any real damage to the industry, even though couture warehouses and production factories -- were amongst the many to be demolished.

With Tokyo almost back to being a fully functional city again, Japan's Fashion Week originally scheduled for March 21st - 25th has still been officially cancelled. While we all patiently wait and watch the ripple effects of the tsunami, we all pray for Japan and try to do our best to help.

Would like to end with a BIG thank you to all those of you who kindly supported and helped us last weekend at our yard sale.

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