Wondering about Websites...

Team Kanch has been eating, breathing, studying, living, drinking, and talking websites, while working around the clock towards the re-design of our shopping interface. While researching -- I came across some really interesting websites and innovative marketing campaigns:

MONOFACE


A website developed by a company using the faces of all the employees with clickable eyes, nose, mouth and face. With a possibility of over 759,375 faces, this website is addictive with the number of absolutely real looking faces, all created with the help of a click!

WHOPPER VIRGINS

Who did it? Burger King did it. They sent out a team of people to travel the world – and find people who had never seen, or eaten a burger before. Real Taste tests done by REAL people. Big Mac vs. Whopper – they made a documentary!

STYLE.COM


As for Fashion Websites, when it comes to style, trends and fashion shows – this website is a great online encyclopedia for all things Fashion. I love that this website archives old fashion collections and shows with an easy search option that provides images.

NET-A-PORTER


When it comes to shopping, Net-a-porter remains one of the best. With an easy to use website, this site remains as one of the industry’s leader in designer wear. Kanch and the team aspire to have a website with similar usability and fabulousness!

When I think about what I want our shopping interface to look like, I envision our website to look like one of our signature demi-couture pieces – where the prints would highlight to a neon color once the mouse scrolls over and allows you entrance into the largest closet to go shopping in. This website would also allow you to learn about fashion, look at Fashion news, read our wonderously fabulous blog and of course –you’re your very own pieces by Kanchan Couture. But how do we get there? How do we know what you want? This is where you come in. We have come up with a few questions we would like YOU to answer. Help us answer under 10 questions and receive a FREE gift once our website launches. This website will not be us only, but will be for you too. What do you want to see on our next shopping website? What do you look for? Tell us now! CLICK HERE TO ANSWER OUR SURVEY

Thanks again, and watch this space for results at a later date

Enquiries: +852 2117 1782 | info@kanchancouture.com

www.kanchancouture.com | www.kanchancouture-bridal.com

Addicted to the Net

Last week and this week, I feel like I’m, Annie Das – Sales & Marketing / IT Expert! I’ve been updating, tweaking, adding, editing, changing, playing, researching, anything and everything to do with websites and web-shopping!

Our favorite webshop is hands down, Net-a-porter (no wonder they were bought for a lumpsum of $$$, they got it right -- meticulous to the T!) What goes into creating a webshop? It’s tedious, a lot of attention to detail, basically making sure the nitties and gritties are dealt with so that everyone can understand what it is you’re trying to sell and what makes your "stuff" different?

I’ve been challenging my creativity, thinking of unique names, lustful descriptions and have been researching the art of making a product appealing, an old school art I have re-named “Sales Meditation”.

Sales Meditation, you look at the product, you feel the product, you close your eyes and think about the product, and then put your brains to the test. So maybe I don’t do this for each item, but whilst typing, I am often caught with my eyes closed thinking – not sleeping, promise! Kanch should be happy that I've taken each product to a religious level of marketing.

Our webshop (site to be disclosed on our newsletter, click here to sign up) is scheduled to launch this Friday, and while I know that our webshop enters us into a league of many other stores, I realized something. For the people who work all the time (a.k.a – me,) online shopping is ideal! I get to shop in the comfort of my own home, they can deliver to my home or office, not to mention – DISCOUNTS! Every website has their perks, where I might have only ever shopped from ebay, and amazon, creating and working on webshops last few weeks has opened my eyes to a whole new world of fashion and how fun it actually is to buy, make and explore online. One stop shop, one click away...

Post note: Something interesting -- It's all about Digital IQ. A few years ago, using Facebook and Twitter for marketing / business purposes might have seemed crazy -- Business of Fashion lists luxury fashion brands with high digital IQ, happy reading! **Image from http://blogs.smarter.com/blogs/guests/online-shopping-cartoon.jpg

Enquiries: +852 2117 1782 | info@kanchancouture.com
www.kanchancouture.com | www.kanchancouture-bridal.com