Summer Ad Campaigns & Editorials

I’ve been doing some research on banners on successful e-commerce sites and fashion editorials for our brand, Kanchan Couture.

Slowly I’ve been assigned to take over most of Kanchan Couture’s web projects from facebook, to helping create our new shopping website. We’ve almost reached the end of this now but there is still a lot to do, tiring, but exciting.

Because summer is approaching and our website goes live at the end of this month, we need a couple of fabulous summery banners. I’ve been looking for ideas while trying to link editorials to e-commerce.

After the shoot with our models last month we had a ton of photos to choose from. Although they were great we have to think about each market and the types of models that appeal to different countries.
Hong Kong is quite the international city and everything works here because Hong Kong is made up of hundreds of nationalities.
As for China, Chinese models and Chinese mix models are really popular. I remember going to Pan Yu with Kanch and Shivani and seeing billboard after billboard of ads featuring mainly Chinese models & few mixes.

I remember when Karl Lagerfeld used Blake Lively for a Chanel Mademoiselle Campaign and there was some controversy about Ms Lively not being the right candidate for the European market.

I adore summer editorials, the vibrant and contrasting colours and glowing dewy skin, it actually brings to mind the Gucci Summer ad campaign.

I had the ladies of Kanchan Couture pick out their favourite pre summer editorials 2011, check them out!

Shivani's pick

Flavia de Oliveira by Marcelo Krasilcic for Elle Italia

My Pick
Isabeli Fontana for Vogue Paris by Mert & Marcus

Annie's pick

Shelia Marquez by David Roemer for Marie Clarie Spain

I asked Kanch which ads she liked or disliked and she mentioned the Esprit sunglasses ads that have taken over ad spaces at Hong Kong bus stops.
Even though i asked for Kanch's opinion we all agreed that it was super boring, yawn, not surpised that i can't find it online hahah!

Dreaming of summer holidays……

Love, Petra

Enquiries: +852 2117 1782 | info@kanchancouture.com

www.kanchancouture.com | www.kanchancouture-bridal.com

What a week…

This week like every other just seemed to zoom along at the blink of an eye. It was perhaps a bit more of a jam packed week with not only trying to fit in the daily running’s of a business, managing people, designing a new collection, working on a brand re-design, preparing for an event but also running to forum’s, fashion shows, and parties put on by the master card luxury fashion week in Hong Kong.

Coming up to 2 years of running Kanchan Couture, while always trying to stay inspired it often feels like a up hill struggle and being human it is only natural that you question what your doing, how could you do it better or what is it that your doing wrong, how could you be making more money, having more clients..blah blah blah.

What a week it was …not just for me but the world of fashion with Esprit seeing profits fall 40 percent this quarter, Hermes profit below expectation and Christian Lacroix falling ….yet amidst this there is hope in Asia!!

Going to fashion week’s luxury forum helped me in remembering how much I truly love the world of fashion, from both angles - creative and business. The panel of speakers ranged from directors of luxury brands to renounced writers to retail real estate giants. Each speaker not only shared great insights into the industry and also a positive / passionate sprit on where and how Asia is developing as a market with its very interesting consumer group…starting a business in Asia was perhaps the correct choice.

The weeks ended with the wrap party thrown by Quintessentially and Taubman, and what a party it was, fashionably dressed people, a creative collaboration of Havianas and Pikpiking, blinking of camera flashes, champagne and great music.

Bring it on Asia!!!

www.kanchancouture.com